Trussardi & Juventus: the special partnership of the 2013-14 season

When symbols of Italian excellence share values such as tradition, prestige and dynamism, the birth of a partnership is a natural consequence. Announcing a special partnership for the 2013-14 season, Trussardi and Juventus presented to the public the luxurious new team wardrobe made by the brand of the greyhound. The two share an affinity for creativity and a desire to renew two worlds such as fashion and football, which have both represented Italian success abroad.

Fine tailoring meets innovative materials

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The team in black and white, affectionately called "La Vecchia Signora" [The Grand Dame], is known for its elegance on and off the field. Trussardi celebrates this elegance by creating a complete wardrobe: a formal blue suit with a jacket, trousers, shirt and tie personalized with the Juventus logo and a second look for less formal occasions that is ideal when the players are on the road. The style combines fine tailoring and innovative materials such as ultra-light waterproof nappa leather used for the parka. Besides a beauty case personalized with the players' monograms and a garment bag, Trussardi also presents a trolley in black crespo, an iconic material of the brand, embellished with a white natural leather Trussardi oval logo at its center.

A team of champions also off the field

The partnership was presented on Thursday, May 16 in Café Trussardi during a press conference with TV host Ilaria d'Amico as moderator. Afterwards, a special breakfast  was prepared and served by top players Buffon, Pirlo, Matri, Storari, Chiellini, Peluso, and Bonucci. What do you think of Juventus' new game plan?